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In addition to his recruiting posters, his most famous poster was created in 1917 to encourage recruitment during World War I. It showed Uncle Sam pointing at the viewer with the caption "I Want YOU". Over 4 million copies of the poster were printed during World War I, and it was revived for World War II. Flagg used his own face for that of Uncle Sam (adding age and the white goatee), he said later simply to avoid the trouble of arranging for a model.
James Montgomery Flagg died in New York City May 27, 1960.
"The physical and mental challenges and the intangibles of duty and honor are the Marine Corps' biggest selling points."
"I don't have to sell the Marines. They know what they want when they step in the door" said Marine Recruiter Staff Sgt. Jessie Jelks
"When potential recruits walk in asking how much money they'll get or benefits, it's not unusual for a recruiter to walk them to the door and point out the Army, Navy and Air Force offices next door," said Capt. Antonio Hinojosa